Everyone knows that the FICO score is calculated to determine an individual’s overall credit risk. You have a 3 digit number between 300 and 850 which describes you to lenders. The higher your number, the less risky you appear to the lenders and the more likely you are to get approved for credit with good interest rates.
In addition to the FICO score, people are also rated on other categories and spending habits, including:
Revenue – using information from credit reports, lenders determine how much revenue a particular cardholder would likely generate for the credit card company.
Response Rate – a score given to individuals that describes how likely they are to respond to a credit card promotional offer. This information is used to help lenders determine which target customer group to send their credit card offers to.
Bankruptcy – there is a score specific to a person’s likelihood of giving up on paying back their debt and filing bankruptcy.
Financial Behavior – this rating gives specific information to specific creditors, like how do you pay your balances? Do you pay them in full each month or just pay the minimum and carry a balance from one month to the next. This information is not found on a credit report to the detail that each individual creditor you deal with keeps the data.
Application Information – the data from credit applications is saved and combined with your scores and ratings to help creditors determine whether to open a financial account for you and at what interest rate. It includes data about your location, length of time you’ve lived there, how long you’ve held your current job, etc.
Attrition-risk – this is a score that determines how far a credit lender will go to keep you a “happy customer”. If you’re not considered a “good customer”, they won’t go out of their way to keep you happy or prevent you from moving your business to another credit card company.